Winobell Salesforce CRM: SALESFORCE & GOOGLE PARTNERSHIPGoogle and Salesf...

Winobell Salesforce CRM: SALESFORCE & GOOGLE PARTNERSHIP

Google and Salesf...: SALESFORCE & GOOGLE PARTNERSHIP Google and Salesforce have partnered together to build new integration between salesforce cloud ...

SALESFORCE & GOOGLE PARTNERSHIP

Google and Salesforce have partnered together to build new integration between salesforce cloud and google platform and products.

• As part of the agreement, Salesforce has named Google Cloud as a preferred public cloud provider to support the company’s rapidly growing global customer base. Salesforce plans to use Google Cloud Platform for its core services as part of the company’s international infrastructure expansion.
• The companies will offer new integrations that connect Salesforce, the world’s #1 CRM platform, with G Suite, Google's transformative productivity and team collaboration services, enabling customers to surface powerful customer intelligence seamlessly between Salesforce Lightning and Quip and Gmail, Hangouts Meet, Google Calendar, Drive, Docs and Sheets. To enable Salesforce’s more than 150,000 customers to quickly and easily realize the productivity gains made possible by bringing together these solutions, eligible Salesforce customers that are new to Google's growing productivity and collaboration services will be able to use G Suite at no charge for up to one year (restrictions apply, see here).
• The companies will also deeply integrate Salesforce with Google Analytics, seamlessly connecting sales, marketing and advertising data across Salesforce Sales Cloud, Salesforce Marketing Cloud and Google Analytics 360, for the first time. Customers will be able to gain new consumer insights so they can deliver the most relevant experience at the right moment—whether that’s talking to a sales person, opening an email, visiting a website, clicking an ad, or searching on Google.

SALESFORCE & GOOGLE ANALYTICS 360

Google and Salesforce are announcing a strategic partnership to deliver four new,turnkey integrations between Google Analytics 360, Salesforce Sales Cloud and Salesforce Marketing Cloud.

• Sales data from Sales data from Sales Cloud will be available in Analytics 360 for use in attribution, bid optimization and audience creation.
• Data from Analytics 360 will be visible in the Marketing Cloud reporting UI for a more complete understanding of campaign performance.
• Audiences created in Analytics 360 will be available in Marketing Cloud for activation via direct marketing channels, including email and SMS.
• Customer interactions from Marketing Cloud will be available in Analytics 360 for use in creating audience lists.

By integrating your customer data, you can see a customer’s path from awareness all the way through to conversion and retention. And with connections to Google’s ad platforms and Salesforce’s marketing platform, you can quickly take action, engaging them at the right moment. You'll see these new integrations begin to arrive in the first half of 2018.

With the integration allowing data from Analytics 360 to be visible in Marketing Cloud, you’ll gain a more complete understanding of how your marketing campaigns perform. For example, if you send an email campaign to frequent shoppers to promote your fall fashion line, you’ll be able to see right in Marketing Cloud information such as how many pages people visited when they came to your site, the number of times people clicked on product details to learn more, and how many people added items to their shopping cart and converted.

With the Analytics 360 connection to Marketing Cloud, you’ll be able to use customer insights to take action in marketing channels beyond Google’s ad platforms, such as email, SMS or push notification. For example, you can create an audience in Analytics 360 of customers who bought a TV on your site and came back later to browse for home theater accessories, and use that list in Salesforce to promote new speakers with a timely and relevant email.

5 Questions to ask before getting Salesforce Consultation

·        Salesforce leads the Gartner Magic Quadrant for the ninth consecutive year in 2017.  

·        Salesforce market share in the field of cloud and digital services is at its peak and riding north.

·        Forbes has named Salesforce the World's #1 Most Innovative Company in 2017. 

There is no doubt that Salesforce is by far the best value in the CRM world and all-time favorite cloud platform. But there are many organizations that successfully implemented Salesforce, often with the help of a consulting partner but with time get a sense of emptiness.

It’s challenging to understand all the capabilities, new features and apps constantly being deployed, then building a comprehensive technology strategy that addresses all your business systems. That’s why enlisting a Salesforce consultant can really add value to your post implementation, save precious time trying and get the most of your Salesforce platform.

Here are 5 questions to ask yourself and know if you need an expert Salesforce consultant.

1. Is your user adoption and user satisfaction is poor?

Salesforce only works if your users and executives are comfortable and confident in using it. Poor Salesforce adoption should be taken very seriously considering the big investment you have made on the platform.

There can be many reasons you could be experiencing Salesforce adoption problems and a strong consultant will be able to pinpoint problem areas and resolve them making Salesforce is an enablement tool rather than an inconvenience.

2. Are you not sure of new capabilities in Salesforce platform?

Salesforce brings in three releases every year which makes the platform richer in terms of its potential. Moreover, there is ever increasing list of innovative applications in the AppExchange. You must leverage the full capabilities and features of the platform to get the maximum ROI and user satisfaction. An expert consultant can assist you in explore the amazing features of Salesforce.com which are unknown to you.

3. Are you facing data security and visibility issues among users?

Being a cloud platform a salesforce org’s architecture and security model must be robust as well as flexible. The data sharing and visibility among various group of users varies and often unique to an organization. Implementing a reliable security model in your Salesforce org can take you a long way in earning trust and gratification of your users.

4. Are your Salesforce projects not getting done in time?

Every organization has different focus area and execution model. Salesforce being a cloud platform the development and project implementation time is shorter that other conventional technologies. Maintaining a team of expert Salesforce professionals might not be an efficient and viable option for you. Working with a consultant accelerates your path by giving you access to experienced, scalable and certified resources on demand who can get the work done quicker.

5. Are you struggling with synchronizing data with Salesforce?

Most organizations today struggle with broken integration between conventional on-premise systems and cloud platforms. In today’s world of multichannel success of business relies heavily on data consistency across multiple systems. A Salesforce expert can help you build efficient and reliable integration and make the business processes free from data inconsistency issues.

We believe, Salesforce implementation is not a goal to achieve but a path of continuous evolution which keeps the business cruising at the rate they want. 

If answer to one or more of above questions is yes feel free to reach us for a professional and free consultation.

Thank You

Winobell Inc

Email: support@winobell.com

Website: www.winobell.com

Contact No:  +1 519 488 5051