Einstein: AI for Salesforce CRM

What is Artificial Intelligence(AI)

• AI is the next major shift in the world of technology which is bringing a whole new disruption and paradigm shift in the way of doing business
• It’s about understanding historical data and applying what is learned to current contexts to make predictions
• There is no doubt on the tremendous potential AI carries and hence every business wants to leverage it
• But it’s difficult for most companies to use AI as it requires relevant data, data munging, data science resources, build predictive models and then extract intelligence
• Einstein is AI in Salesforce CRM platform just ready to use without worrying about most of the hustle of implementing AI

Einstein in Sales:

• Sales can anticipate next opportunities and exceed customer expectations by knowing customer’s future needs
• It can analyze information from email, calendars, and CRM data to proactively recommend actions like the best email response
• It can analyze product images attached to a deal and use that information to suggest the best upsell and cross-sell opportunities
• Natural Language Processing can dig through the text of emails exchanged with customers to estimate the likelihood of a potential sale, detect the best possible deals, identify deals a team is at greatest risk of losing, and provide recommended actions to improve the sales process

Einstein in Service:

• Service can deliver proactive service by anticipating cases and resolving issues before they become problems
• It can automatically classify cases and intelligently route them to the right service agent
• It can analyze images of a product attached to a service case and use the information to classify the case and route it to the right agent.
• Natural Language Processing can help route and more efficiently respond to customer emails by analyzing the written content

Einstein in Marketing:

• Marketing can create predictive journeys and personalize customer experiences like never before
• It can intelligently score the likelihood of a customer to open an email, subscribe to a newsletter, or make a purchase
• It can analyze images across Facebook, Pinterest, and Twitter to suggest the best visuals for an upcoming advertising campaign
• It can even identify brands in the images whether or not they’re mentioned in the text
• Natural Language Processing can be used for sentiment analysis on text to understand how customers feel about your specific brand and products

Winobell at Your Service:

• Winobell can help you identify use cases in your org where AI can be utilized
• We can offer point solutions to specific machine learning problems across various domains
• We can assist in drawing the AI strategy for your Salesforce CRM based on the current usage and future road map
• Our expert consultants can implement AI for your Salesforce org in a progressive manner resulting in minimal adoption effort for the end user
• We can create POC for one or more use cases around AI and enable you to make informed decision for AI implementation

Thank You

Winobell Inc

Email: support@winobell.com

Website: www.winobell.com

Contact No:  +1 519 488 5051